The Bae Store was born at 2 AM, somewhere between burnout and “omg this idea is too good.” Started with one sassy notebook and a whole lotta desi drama, we now make things that match your mood. From bold journals to vibe-shifting candles and posters that scream main character, everything here is made for you — the loud, the proud, the ones who feel too much and love even more.

We’re built on dreams, run on chai, and designed for the ones who aren’t afraid to live loudly.